Crucial Principles of Web Design that Ensure Success

Today we live in a world where technology is everywhere. With the advent of the internet and social media, the definition of what constitutes a good website design has changed. Just a few years ago, creating a website used to be straightforward but navigating today’s market and creating something that is original and appealing is a challenge. The same goes for digital marketing, where creating an engaging site that incorporates many interactive features to keep users engaged with your brand is what you should aim for. The best way to stand out as a designer is by keeping up-to-date with evolving trends and changing consumer preferences. 

Crucial Principles of Web Design that Ensure Success

First Principle – Cohesion

Cohesion is about the design of a website. Design coherence is achieved through the use of a common design style. When a website looks and functions as a whole, it’s said to have good design cohesion. Elements of a website should be harmonized so that it presents a consistent impression to the audience. This is achieved by making sure design elements have similar visual styles, colour schemes, and functionality.

Second Principle – Contrast

Contrast refers to the difference in elements on a website. For a design to be effective, there should be a balance of visible contrast, which makes elements of your design more noticeable. It’s key to use contrast to highlight the most important aspects while de-emphasizing the unnecessary. If a design element is too distracting, it should be removed.

Third Principle – Easy-to-read typefaces

The third principle of good web design is the use of easy-to-read typefaces. Visitors to your website need to be able to easily read the information on your site. Fonts and colours should be used to make your site appealing to the reader. When analyzing different typefaces and font styles, you should look for those that are clear, easily readable, and pleasant to look at.

Fourth Principle – Proportion and alignment

The fourth principle of good web design is proportion and alignment. Proportion refers to the relative size, placement, and visual weight of website elements. Alignment refers to a website’s structure, overall plan and organization. By aligning elements at the beginning of a page, the design appears more organized, which makes the page easier for visitors to read. Proper alignment will also make your site more flexible and easier to manage when adding new content.

Fifth Principle – Imagery and colour

The fifth principle of good web design is the use of imagery and colour. Imagery is a vital design element because it helps convey a message. Images should contribute to the content of a page. A website should use imagery to help users navigate the content. The design should be visually appealing and should tell the story of your organization. Colour is also an important aspect of a website. It’s important to choose a colour scheme that reflects the nature of your business.


Today’s market is full of websites that look alike, and that come in different shapes and sizes. There are many aspects of a website that are unique and can set your site apart from the rest. Nowadays, it’s not just about creating a website that looks nice. It’s about creating a website that generates leads, traffic and revenue.

Working with the right web designer in the UK will make all the difference. From hosting to maintenance, let Planet53 take care of it all for you!