Important Pages to Include in a Good B2B Website: A Guide

Building a business-to-business (B2B) website is no ordinary feat. In order to communicate with businesses, it is essential to know which pages to put on a business website. However, there are many different types of pages that can be part of a website. Which ones should B2B websites put on their website? This blog post will shed light on the crucial elements a B2B website should include.

Important Pages to Include in a Good B2B Website: A Guide

1 – Homepage

The homepage is the most important page on a website. It is the page that should showcase your best content and be the most optimized for search engines. It should be short and to the point but have enough information to promote the features of your business.

2 – Services Page

A services page is one of the most important pages on a website. It works to educate potential customers on the services that you provide and how you can solve their problems. It is always a good idea to include a few case studies to demonstrate your expertise.

3 – About Page

A company’s about page should capture the audience and draw them back in. The function of this page is to introduce the founders so they will want to return later. Also, it gives a little more information about the business and explains why it is relevant to the user.

4 – Testimonials Page

A testimonials page can serve a variety of purposes. It can be used to demonstrate credibility, demonstrate the value of your product, and show expertise. It can be used to sway the audience and convince them that your company is the best choice.

5 – Blog

A blog is one of the most important aspects of a B2B website for multiple reasons. Blogs help build credibility and trust. It is also a prime opportunity to show off your knowledge and expertise about your industry. Blogs allow for a lot of opportunities for content marketing.

6 – Portfolio Page

A portfolio page can be used to showcase your best work. It is a great way to build credibility and showcase your best work. Portfolios can be used to demonstrate your expertise, build credibility, and help guide businesses to the right content.

7 – Contact Us Page

A contact us page is essential. It gives website visitors the opportunity to get in touch with your company. It should be aesthetically pleasing and list all the contact information, including social media links, of the company.


A successful B2B website has led to many powerful businesses, but it does not come easily. These are the most important pages for any business website. It is always a good idea to seek professional help to help create these pages. Any page not listed here is optional, but these seven pages are crucial and should be on every B2B website. Working with a tried and tested web design company is a must to be able to ensure that your website will be at par (or even surpass) those of your competitors.

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